If your company needs a new logo design, you’ll probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Either way, you might be questioning: what makes a great logo design? And how do you design a logo that captures the essence of a product, person, or brand? Your logo is you or your business’s first point of contact with the outside world. If people connect with your branding, the likelihood is they’ll be more open to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory, and skillful application. At Summit Designs Group, we take the proper steps to wield a logo which will grab attention, interest, and keep you memorable to your target audience.