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Using Instagram to Drive Followers into Customers in the Chicagoland Area

Instagram is one of the popular social media platforms with more than a billion active users. You can take advantage of this to increase your customer base when you adopt the right strategy for your type of business. When marketing via Instagram, it is important to have posts that attract your target market. How do you make your followers look forward to your engaging posts and turn them into clients? Our team at Summit Designs Group is here to help you with the following

Utilize Call-to-Action (CTA)
CTA is a statement prompting to your followers to take specific steps or actions to gain some benefits. You can include a CTA at the end of your posts, recommending the user to purchase your product/service to take advantage of the benefits that come with the purchase. Some example of CTA are as follows:

– Visit the link in the bio to take advantage of this limited offer
– Order yours now while the stock lasts

One of the reasons why people visit a social media site is to interact with people of like minds. Interaction on social media is mainly through comments, posts, and videos. Therefore, it is easier to make a connection with Instagram users if you can engage them successfully through these means. It is essential to ensure the following is included on your Instagram:

– Your company name
– Link to your website
– Company’s description
– Purpose of your business
– Logo as profile picture

Get your followers involved in your post by allowing them to respond to questions. And, ensure that you respond to all customer’s posts and comments.

Tag Products
It is an effective way to get your Instagram followers to patronize you. Tagging your product provides quick access to your sales funnel. When approved for “Instagram shopping’, follow the steps below to tag a product:

– Input the names of the products that you want to tag
– Select the product in the search box
– Share the product

With the techniques explained above, you can successfully get your Instagram followers to come for your product/service. To learn more or to get started on your online marketing campaign, connect with us at Summit Designs Group today.

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