By now, you’re probably already familiar with the social media platform, Instagram. social media is similar to Facebook or Twitter, but right now it’s where the majority of your organization’s social networking happens by sharing photos, videos, or even creating ads to reach beyond your followers. But is your business thriving on this social media giant? To help, we’ve created a simple list of three actions you can take to make sure your company makes an impact on Instagram!
Engagement Equals Engagement
In order to have an audience on Instagram, you also have to commit to follow and like other posts because engagement creates engagement!
Block out a chunk of time 2-3 times a week and find accounts that are similar to yours (or ones that you find interest in) and take the time to comment, like, respond to that activity on Instagram. You will notice that those accounts and their followers will also begin to engage with your content.
People love seeing projects in action! Think about all those cooking shows. We love to see HOW the chef created their masterpiece, not just the finished plate. Same with social media, especially on Instagram because it is a platform made to share images and videos above all else. A great way to engage with behind-the-scenes looks is to utilize Instagram stories. This does not have to be fancy in any way or as prepared as your Instagram posts may be. People want to see real people behind the lens. Posting on your Instagram Story of a project you’re currently working on will bat the eyes of your audience.
Educate In Your Posts
Don’t make every post a sales pitch! Mix up your content. Create posts that also educate and engage others. Your social media platform and engagement will market itself. People love to hear stories, know why you love what you do, learn about what makes your business unique…the more authentic you are, the more successful your social media presence will be!
To learn more about how you can make a bigger impact on Instagram, connect with Summit Designs Group today.