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marketing

AI tools

How Summit Designs Group Helps You Own Your Local Market (And Scale Like a Boss)

Let’s be real: your local customers are everything if you run a brick-and-mortar business. Whether you’re a boutique, a restaurant, a salon, a gym, or any small business with a storefront, you don’t need clicks from across the country. You need the people down the block to walk through your

marketing

Organic Social Posting vs. Running Ads: Which One Wins? (Hint: Both!)

When it comes to marketing your business on social media, you’ve probably heard two sides of the story: "You need to post consistently and engage with your audience organically!" "Ads are the only way to get real reach and results!" So, which one is right? Well, both! Organic social posting

Google My Business

Why Claiming and Optimizing Your Google Business Profile is Essential for SEO

If you're a business owner, your Google Business Profile (GBP) is one of the most powerful tools for increasing visibility and attracting customers. Many businesses claim their profile and then forget about it, but keeping it updated and

branding

Harnessing the Power of Social Media for Effective Branding: Insights from Summit Designs Group

In the digital era, social media has transformed the way businesses connect with their target audience. It has become an essential platform for branding, enabling companies to establish a unique identity, engage with customers, and drive business growth. As experts in social media marketing and branding, Summit Designs Group is

marketing

GMB Rebranded and What it Means For Your Business

Google My Business (GMB) has rebranded to Google Business Profiles. What does this mean for your business? Well, Google has made everything user-friendly for single location businesses and encourages businesses to take advantage of the new and improved search and map functions. What if my business has more than one

marketing

What is Google Local Pack?

Google Local Pack appears at the top of the search engine results page (also known as SERPs). This pack of 3 businesses appears when a user makes a search query that implies they are searching for something local such as a restaurant, grocery store, or the nearest spa. How it

marketing

Adding or Claiming and Apple Maps Business Listing

Did you know you could add or claim a business listing on Apple Maps? It is important to claim your business so that you can keep your information up to date for your customers. Apple Maps may not be as popular as Google Maps, however, Apple Maps is still widely

marketing

How To Get Started On Google My Business For Your Brand

Google My Business has become one of the most successful methods to reach your target audience. Does your business have a Google My Business (GMB) account? If not, it is crucial you get started today. Follow the steps below on how to set-up your GMB account: Step 1: Sign in

marketing

What is the difference between Mobile Friendly Design and Responsive Design?

You may have heard of Mobile Friendly Design and Responsive Design, but you may not know what the difference is.  What is Mobile Friendly Design? Mobile friendly design refers to the ease of use of your website if a user attempts to access it via their smartphone. In today’s society,

instagram

How to Increase Your Impact On Instagram

By now, you’re probably already familiar with the social media platform, Instagram. social media is similar to Facebook or Twitter, but right now it’s where the majority of your organization’s social networking happens by sharing photos, videos, or even creating ads to reach beyond your followers. But is your business